https://www.betalucca.com/home daily 1.0 2026-07-02 https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650285629753-ZFIK4RHN95ZR9SHH29AE/Roberta-Lucca-Campaign-Mag.png Home https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650285695870-O0P5YSAB6FMO1BAE22EY/Roberta-Lucca-Evening-Standard-1.png Home https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650285776358-KG1UQM6MRGCDDDOHXWZ0/Roberta-Lucca-Marie-Claire-1.png Home https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650285978484-OXOOYLGTQOTN0LZSPSEM/Screenshot-2020-07-26-at-18.png Home https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650286503611-96OSTDXYH4VIPZN9YDEC/BBC+CEO+Secrets+-+vertical.png Home https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/bd1da8b2-3e11-46b8-835b-0687516d761d/WUNDER+BETA+on+CLASH+Magazine+Music+2.png Home https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/78b3dc23-15ad-4eb0-b123-fee7d73688f8/WUNDER+BETA+RunRiot+Interview+3.png Home https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/65ce90f2-1845-457d-87f2-aa0fba6d928a/WUNDER+BETA+on+Wonderland+Magazine.png Home https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/ac8286a7-5517-4db5-863f-7850e5d0328d/bafta220.png Home BAFTA Games Award Winner - Bossa Studios Monstermind https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/cec4149f-941e-4a93-ae00-b02fefc8ffcf/forbes220.png Home Forbes Top 50 Women in Tech https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/ff10df35-d284-4a22-b9f0-c55f984ec059/evening220.png Home The Evening Standard Most Influential People in Creative Arts https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1670948696953-51MJP0QSFDDSI20GA1BI/LinkedIn_Large.jpg Home LinkedIn Top Voices https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1670948790346-QAH1K5676H4Y65VHJSWZ/Inspiring_Large.jpg Home Top Inspiring Fifty Europe Award https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/b847ee43-1ef9-450a-9967-8722cb7eada4/everywoman220.png Home Every Woman Entrepreneur of the Year Award https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/7b11ee84-ab2f-44fe-bef0-14f038e0d261/Roberta+Pic+Work+2.jpg https://www.betalucca.com/about daily 0.75 2026-07-02 https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650300205891-6BPXXTD1BH042CJ2JIY1/Beta-Lucca-Sep-21-Matt-2-smaller-1.jpg About - From Rio to Reinvention Roberta Lucca (aka Beta Lucca) arrived in London from Rio de Janeiro with two suitcases and limited English. She led innovation projects at Nokia and TV Globo, the world's second-largest commercial broadcaster. When in London, she co-founded Bossa Games and built it into one of Europe's most successful and creative gaming companies, winning a BAFTA for Monstermind and creating multi-million-dollar IPs including I Am Bread, Surgeon Simulator and Worlds Adrift. Forbes listed her as one of their Top 50 Women in Tech. Then she walked away and built something completely new. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/b7ad3fca-47de-4882-abbb-3e297511bd86/Beta+at+Intuit.jpg About - Keynote Speaker Roberta speaks internationally on innovation, AI and reinvention, working with leadership teams at companies including Intuit, Ocado, Disney, SLUSH, London Tech Week and Forbes. She is also a LinkedIn Learning instructor. BOOK ROBERTA TO SPEAK https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/934bff7e-f0f2-456c-bc46-5e2be979ad6b/Screenshot+2026-07-01+at+18.34.23.png About - Media & TV Roberta has been featured in the Financial Times, BBC News, WIRED, CNBC, Guardian and Sky News. She appeared as a judge and angel investor on BBC One's The Apprentice and as a mentor on Amazon Prime's Ready Set StartUP. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/ac2eff2e-10aa-4b94-8114-cdb659c50434/New+Photo+for+Substack+Icon.jpg About - WUNDER BETA As WUNDER BETA, Roberta creates a fusion of Electronic music with Brazilian beats, building immersive worlds on stage drawn from her background in games. She spent 10 months designing and building a custom 3D-printed instrument called the MOrgana, and released her debut EP Love You To Beats in 2025, singing in both English and Portuguese. In June 2026, she sold out her first immersive headline show in London, performing with a live band and the instrument she built from scratch. Read the stories behind it on Substack. EXPLORE WUNDER BETA https://www.betalucca.com/contact daily 0.75 2026-07-02 https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650472301761-6SRNFZRIYLZCX5Y64SJP/Beta+working+with+Matcha+and+BAFTA.png https://www.betalucca.com/podcast daily 0.75 2026-07-02 https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650310669031-NFB03R0LGBBH2YLEPXSK/Hyper+Curious+Artwork+-+smaller+for+web.png https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/c0a4e33c-cebd-4faf-9867-cc77894eeaab/Listen+Apple+Podcasts+2.png https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/c5aa7ec2-b69f-4a20-a1a1-8f38d4d815a0/listen+on+spotify.webp https://www.betalucca.com/speaker daily 0.75 2026-07-02 https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650292402829-18RK2YLKOPXFXM9AS9AX/testimonial+8.jpeg Speaker https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/f5dc7e2b-7fbb-4237-9f85-e507220b43d4/Janine-CI-Headshot.png Speaker https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650292498146-33XAXSAXR5682WY7KO16/testimonial+9.jpeg Speaker https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650292637557-O8DBDQ2DLMP7Z7D7Z48N/testimonial+7.jpeg Speaker https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650292679733-D9Y4K30CT0SOAAN6PQR2/testimonial+3.jpeg Speaker https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650292725914-GPM6VL9J8ZXE698LWP7G/testimonial+4.jpeg Speaker https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650292808130-Z283853LR0UHFHBRWSCF/testimonial+5.jpeg Speaker https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650292849242-KZN75WWIR2802U833K1P/testimonial+6.jpeg Speaker https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650293081480-CTU2L8UPQQGY0ZXWSCX1/testimonial+1.jpeg Speaker https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650293117271-87RZPTIWPUBVVJPM7YM2/testimonial+2.jpeg Speaker https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650293206321-0DYGZT77YHCCKZO84C2Y/Testimonial+10.jpeg Speaker https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650293509730-4RE6KV4T5BF1XVR5T7FU/Testimonial+13.jpg Speaker https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650293528728-VAQZXE21KZG1WUUYOA13/Testimonial+14.jpg Speaker https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/7261b08a-1ab0-4fde-95f1-13d6cb49c49d/tarek.jpeg Speaker https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1ea83a2b-b9bd-46f5-8966-9395a9f0e01c/Forbes-logo-220.png Speaker Forbes logo in white text on black background https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/d50f38fb-315a-46fb-8817-ce546dd0be3f/OK+LTW+23+-+Roberta+on+Stage.jpg Speaker Roberta Lucca speaking at London Tech Week, one smiling with short red hair, wearing a white with patterned sleeves, the other woman with long blonde hair, wearing a black dress with floral patterns, seated in armchairs with a blue background. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/93020197-ed4a-4a3d-8b5f-815aeb62c335/Disney-Paris-220.png Speaker Disneyland Paris logo in blue text https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/15f04c2e-992b-4d75-a1c0-07ed36901419/home_6.jpeg Speaker Roberta Lucca speaking at a conference, on stage in front of large room full of attendees displaying a presentation titled 'My Fundraising Story.' The room has professional lighting and bottles of water on the tables. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/a508c9db-db3a-49c7-be35-d1aec2a4bc30/Euro-Studies-220.png Speaker European Study Tours logo with blue text https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/5506c766-5a69-418e-bffc-a2f202d278a4/Delivering-TED-Talk-Reharsal-copy.jpeg Speaker Roberta Lucca delivering a speech on a small stage with a microphone, camera, and lighting equipment, gesturing with her hands during a performance or speech. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/cbe97616-f6ac-48e5-aab9-f551259ed638/Ocado-220.png Speaker Ocado Group logo on a black background https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/e46ba3f2-a11f-489f-9777-0607422968ca/My+Entrepreneurial+Journey+-2.jpg Speaker Roberta Lucca delivering a speech on stage at a conference, with a large screen displaying a quote that says 'Embrace the feeling of not knowing what's on the other side of action'. Audience members are seated, some taking photos or videos. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/5aa1922a-1f72-41d0-a509-b00a45295777/Festival-of-Marketing-220.png Speaker Logo for Festival of Marketing, featuring pink and blue stylized 'F' and 'M' letters. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/6bac27f1-b298-4acd-aa7d-9ffec2cefee3/Teaching+In+Dubai+Feb+2022.png Speaker Roberta Lucca delivering a workshop, smiling and writing on a whiteboard in a modern indoor setting. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/294b8124-6116-4385-9812-ab2be69f6a39/FT-logo-for-website-200-x-162.png Speaker Logo of Financial Times with beige background and black text https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/98820767-3cfb-4522-bb94-a7ad10c0c3a7/Beta+IWD+-+young+enterprise.jpeg Speaker Roberta Lucca speaking to a large group of people gathered inside a spacious, glass-ceiling structure with metal framework, listening to her speaking into a microphone. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/d374d669-5ea8-4726-8aa6-c19ec73d5590/Innovate-UK-220.png Speaker UKRI logo with purple and black design and the text 'Innovate UK' https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/a26780da-97b1-464c-8966-93c0e4614e02/Screen+Shot+2019-08-30+at+14.34.59+%281%29.png Speaker Roberta Lucca speaking on stage in a large auditorium filled with seated audience members listening to her. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/c9bc0df4-a0e0-49b0-b27e-3e21f8ea79f8/Unilever-logo-for-website-200-x-162.png Speaker Unilever logo with a stylized blue 'U' made of various symbols and the word 'Unilever' below https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650298613854-AVIAA3VM2TBMJIQX34H5/Girls+Just+Wanna+Have+Funds+1.jpg Speaker Roberta Lucca speaking on stage at a conference, standing beside a large screen displaying a slide that asks, 'Which game do you want to play?' in a room filled with an audience. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/c84e58dc-27e3-44c6-9022-d6988bed1fe5/Women-in-Tech-Festival-220.png Speaker Women in Tech Festival Global logo featuring orange and black with text. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650294820188-P9KPIZMUFE7CKZ3O6QHP/v2_home_7-1.jpeg Speaker Roberta Lucca interviewing Henrique Olifiers sitting in a pink-colored room with shelves filled with toys and books. The man is wearing a black T-shirt and jeans, smiling and gesturing with his hands. The woman is wearing a shiny metallic dress. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/d6d99bae-3113-48fe-bc22-a3e39ad6d6d8/Slush-220.png Speaker Logo of SLUSH on a black background. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/54196af7-cf27-4d7a-9aad-3eb696c8c6bc/IMG_5851+%281%29.JPG Speaker Roberta Lucca giving an interview at a television studio set with camera and lighting equipment, sitting on a pink couch smiling, a monitor displaying her image, and studio decor including plants and a yellow pouf. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/c7b8c9ed-3826-4d0e-a9e0-e3d3c52fc1c2/Women-220.png Speaker Logo of Women in Games with a stylized red 'W' and black text. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650404209879-GQNQB42ZJT3W43PNE629/v2_home_6b.jpg Speaker Roberta Lucca a white shirt with red hearts giving a presentation, holding a notebook, standing in a room with a brown wooden door, a small table with a water bottle and a phone, and a fire extinguisher in the foreground. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/72a5701e-73cf-4520-9deb-d80646616833/Cogx-200-2.png Speaker Logo of CogX featuring a brain design with colorful dots and lines https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/be54d19d-c299-449d-a160-a329cd6ddae4/My+Entrepreneurial+Journey+-1.jpg Speaker Roberta Lucca speaking on stage with a slide from the movie 'Back to the Future.' There are audience members seated, facing the stage, with a banner to the right that reads 'Women in Games European Conference' and includes various sponsor logos. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/a53ac530-b233-492d-9ccc-b47b24f1ac88/Creative-England-220.png Speaker Logo of Creative England with pink and purple gradient design and stylized text https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/0b7e6051-e9c2-4728-946c-69d9cfb23b0d/IMG_0596.JPG Speaker Roberta Lucca speaking on stage at a large conference at Disney Paris, holding a microphone, with a large screen displaying her profile information behind her. The screen shows her name, Roberta Lucca, and various accomplishments and titles. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/a2d3712c-5e87-40c3-8eb9-822573d53c06/NatWest+logo+-+transparent.png Speaker NatWest logo with three red arrows forming a triangle. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/ad952dcb-2348-4563-9c90-368a4176424b/IMG_7111.jpg Speaker Roberta Lucca speaking into a microphone giving an interview to a podcast, sitting at a wooden table with cups and glasses, in a room with large windows and white curtains. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/2121ec32-3314-49f4-8054-e057421d21fb/IMG_9875.JPG Speaker Roberta Lucca being interviewed by Anne-Marie Imafidon for her podcast, with headsets sit across from each other in a recording studio, engaged in conversation, surrounded by multiple professional cameras and equipment. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/2caf73bd-c026-4fb3-a11b-008792bcc305/Untitled+design+%286%29.png Speaker Intuit logo in blue with white background. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/ae7429d3-60db-4b1e-b58b-2d4257c46251/Keynote+Speech+pic+4.jpg Speaker Roberta Lucca delivering a keynote wearing in a black and purple skirt giving a presentation on stage with a large screen behind her displaying a graphic of a classic video game controller. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/8bd1d8eb-0e44-499c-b3e6-e84267bde104/london+tech+week+logo.webp Speaker London Tech Week logo with bold black text on a white background. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/4b3868be-168e-47fa-88f1-7215ad1fe6c9/Roberta-pic-on-set-1920-1080.jpeg Speaker Roberta Lucca filming and recording a podcast. The room has colorful lighting, and she is holding a yellow pen. Behind her are professional lighting equipment, a table with various objects, and artistic artwork on the wall. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/7b3248c4-0332-4430-a4f9-a76a26f42236/IMG_0187+%281%29.JPG Speaker Roberta Lucca speaking on a stage in front of a red curtain, holding a microphone and speaking to an audience. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/1650790291863-U38P9BF6O41DKHD9DFKI/IMG_20200302_144235%252B%2525281%252529.jpg Speaker Roberta Lucca speaking on stage in front of a large projection of Auguste Rodin's sculpture, 'The Thinker,' with a clear podium nearby. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/59cce675-de45-4c11-b2f9-4ebd208096ef/My+Entrepreneurial+Journey+-4.jpg Speaker Panel discussion at Women in Games event with three women seated on stage. The woman on the left has curly hair, wearing a striped shirt, speaking into a microphone. The woman in the middle, with straight hair and a heart-patterned blouse, is smiling. The woman on the right, with glasses and long hair, is wearing a pastel purple blazer over a yellow dress and is adjusting her glasses. A red banner on the left reads "Women in Games" and "Supporting more Women in Games." Audience members are visible in the foreground. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/75f949a2-d447-498b-8a4c-f6619152d692/v2_home_5c.jpeg Speaker Roberta Lucca delivering an online keynot, holding a microphone in a room decorated with various art pieces, and an illuminated ring light. The room has a large window with city lights outside and a sign that reads "APPLAUSE" on the shelf behind her. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/50930361-6f6c-46e3-9e89-df34239e1d28/Panel+Future+of+Play+at+CogX+-+5.png Speaker Roberta Lucca giving an interview wearing a black shirt and large, lightning bolt-shaped earrings, sits in a modern home, speaking into a microphone. Behind her is a white couch with gray pillows, a wall art with a quote about happiness. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/f50b66db-0820-444a-a558-234e9b249bda/Keynote+Speech+pic+2.jpg Speaker Roberta Lucca delivering a keynote wearing in a black and purple skirt giving a presentation on stage with a large screen behind her. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/dffc9731-7766-4f7f-8482-93769f10b23d/beta_mentor+2.png Speaker Roberta Lucca mentoring new entrepreneurs on Amazon Startup Series, speaking animatedly sitting on a beige couch and a man in gray shirt in a modern living room. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/d3e8ca2c-1ab3-47c0-bcde-2a680ef4af66/beta_mentor+5.png Speaker Roberta Lucca mentoring new entrepreneurs speaking, with text overlay: 'Roberta Lucca, Serial Entrepreneur'. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/91f0c0ae-c20d-4580-8e5f-5c07b250fbc9/beta_mentor+6.png Speaker Roberta Lucca mentoring new entrepreneurs wearing red high heels, sits on a light blue sofa, speaking to nine diverse young adults seated on sofas and chairs in a modern room with large windows, wooden shelves, and a TV. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/de0d81a5-5d27-47d5-b98b-a26de410a314/_Instagram+LI+post+2.png Speaker Roberta Lucca behind the scenes of filming a video for LinkedIn. Red hair smiling, wearing a red and black dress, standing in front of a green screen in a studio. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/3f4a7e66-ed2b-4259-8edb-3ba8434adb50/IMG_5856.JPG Speaker Roberta Lucca on a Television studio with cameras, lights, and monitors, speaking on a show, decorated with plants and modern furniture. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/4de2d0be-5b8f-4cde-bd81-101479eb582a/beastmagazine-tellyourstory-google22-28.jpg Speaker Roberta Lucca speaking at a podium with a Google logo, at Google offices in London, addressing an audience during a conference with two large screens behind displaying the word 'Graduation!' and the phrase 'Share your stories'. https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/48bfef9e-928a-4056-94f2-1eaf9b685729/Intuit_logo_2022.svg.png https://images.squarespace-cdn.com/content/v1/625ade5501921474bf7e49a9/2d188d15-1b42-41e4-bdc4-4a6e60c9aa30/OK+LTW+23+-+Roberta+on+Stage.jpg